Which Software Giant is bound to get Yahoo in the end, Microsoft or Google?

Question by Last True Paladin of Scotland: Which Software Giant is bound to get Yahoo in the end, Microsoft or Google?
I post this here as it’s about future of our site, my theory is if Microsoft get this, Answers will get much worse. Whereas Google would improve it or end it. Whatever happens, it does effect us on answers.

NEW YORK (CNNMoney) — These are seriously ugly times for Yahoo, yet the struggling Internet company is getting courted like the prettiest girl in school.

Google (GOOG, Fortune 500) and Microsoft (MSFT, Fortune 500) are separately scrambling to finance a deal to buy the company, according to several news reports. Neither would actually buy Yahoo (YHOO, Fortune 500) outright, but the companies are looking to throw in a billion or two to help private equity groups buy the Internet conglomerate.

But what would two tech titans want with a has-been portal, which gave up on search, is losing its former stranglehold on the display advertising market, and just fired its CEO?
“This bidding can seem like high-stakes poker, but I see it more like bridge,” said Carl Howe, analyst at Yankee Group. “Sometimes bridge players get higher scores by setting [defeating] their opponents than by winning the contract.”

Yahoo isn’t a great strategic fit for Google, but the search giant certainly wants to keep Yahoo out of Microsoft’s hands. Microsoft recently extended a lucrative revenue-sharing contract with Yahoo, in which it gets to power Yahoo’s search engine with Microsoft Bing. By taking over Yahoo’s slice, Microsoft more than doubled its control of the search market.

The partnership puts Bing at right around a 30% share of the U.S. search market, according to comScore, which is the magic number at which online advertisers start to notice you. Anything to disrupt that partnership would be a clear win for Google.

At the same time, buying Yahoo doesn’t make a whole lot of sense for Microsoft either. But Microsoft’s online services division is losing upwards of a billion dollars per quarter, and Bing is hanging on in the search game by a thread.

“Microsoft cannot afford to allow Yahoo to fall into Google’s hands; this outcome could potentially be the ‘kiss of death’ for Bing,” said Joel Achramowicz, analyst at Blaylock Robert Van.
Like Google, Microsoft may see a purchase of Yahoo as a cheaper solution than losing the company to its rival.


Best answer:

Answer by American noodle 3
then nominate a Jew as CEO? typical

Know better? Leave your own answer in the comments!

2 Responses to “Which Software Giant is bound to get Yahoo in the end, Microsoft or Google?”

  1. B says:

    Seeing as how Bing is proving to be a pathetic failure you can expect a fight to come out of it. Google basically is where it is because they deceived yahoo after yahoo helped them for years so it wouldn’t surprise me to see yahoo hold out for a huge payday from google.

  2. Aiste1534 says:

    when did just about any the term “credibility” also search? were just about any testimonies belittled in any way? seemed to be the company known as straight into query?