Should I be spend more money on Pay per click or Search engine optimisation?

Question by AnswerMaster: Should I be spend more money on Pay per click or Search engine optimisation?

Best answer:

Answer by World of Rugs & Furniture
Spend more then what?
How much are you spending now?
And what search engine?

Know better? Leave your own answer in the comments!


5 Responses to “Should I be spend more money on Pay per click or Search engine optimisation?”

  1. Jay Hamilton-Roth says:

    Ideally, you want to transition away from PPC and move to organic search results. SEO can help you do just that – saving you a lot of money in the long run. PPC is great for jump-starting a campaign.

  2. TopSavings.Net says:

    Organic listings can have a profitable more long-term benefit. PPC is good for grabbing traffic in the first phase, but search optimization can bring you far more visitors than what you pay for on the optimization. Remember though, there are some companies out there that will promise you the world but never deliver.

    The best way to find an optimization company is to do a competitive search term for their industry in Google. Whoever shows on top is most likely your best bet.

  3. VicSEO says:

    The following article will prove helpful to you in streamlining your SEO metatags in order to attract more Net traffic by higher search engine placement.

    The most effective way to advertise on the Internet is
    to first set up a website and publish its domain name
    on major search directories such as Google.com,
    Yahoo.com [at http://www.google.com/addurl/?...... and
    MSN.com since 85% of Internet shoppers rely on these
    search directories to provide them with goods and
    services. In a sense, these search directories are a
    very large Internet Yellow Pages.

    Nevertheless, should your website or opening webpage
    fail to contain "generic" keywords, then anyone using
    such "generic" queries will not be able to discover
    your website. Your domain name [URL] of your website,
    in a sense, will be invisible, undiscoverable.

    You may want to consider some simple algorithms which,
    when observed and committed in designing of a website
    with placement of various critical metatags that can
    surely achieve a high search engine presence and
    increase Internet traffic to your website. These
    metatag strategies work well with published webpages
    at Google and Yahoo.

    Design: Should you create an extensive Flash-based
    website, make sure to fill-in the property entries
    such as the Title, Description and Keywords. Failing
    to do so, leaves no hard HTML or ALT resource that can
    be readily indexed by search robots. Also consider the
    Internet audience and their incoming setup. For
    example, if they are on analog/dialup, Flash webpages
    take too long to load up and therefore analog users
    will likely lose interest and discontinue entering the
    Flash site. On the other hand, anyone on hi-speed DSL
    lines, will welcome Flash pages which load quickly. So
    before designing a pure Flash websitge, ask the simple
    question, “Who’s my end user – is he on dialup or
    DSL?” And if you had to choose between these two users
    for maximum marketability, then select analog users
    since 80% of most resident users are still analog
    Internet subscribers and pure HTML designed webpages
    is best for them.

    A non-Flash-based website which relies on hard text,
    is far easier to be indexed by search robots. Limit
    the use of stylized text saved as .gifs since as a
    graphic, they are not indexable by search robots.

    Avoid use of frames since any number of search robots
    are unable to properly classify textual material.

    Placement of Metatags:

    A ranking or search order does take place with Google
    and Yahoo and it begins with the “Title” metag which
    should consist of no more than 60 characters separated
    by commas. The “Title” should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the “Title” is not appropriate, unless your
    domain name is a major recognizable brand name.

    The second metatag is the “Description” which is
    usually up to 41 words to form a complete paragraph which
    best describes one’s goods and services. It is not merely a list.

    And the very last category – “Keywords” are also
    somewhat limited to 15 words which can be plural
    and compound in nature. Again, avoid multiple entries
    which could be mistaken as “spamdexed entries” which
    is defined as the loading, and submission of
    repetitive words into a particular metatag category.
    “Spamdexing” when discovered on a webpage and reported
    to Google’s spamreport.com can result in the
    elimination of your website from their search
    directory.

    Here’s an example of a very highly-placed website on
    Google.com: Begin with the very “generic” search query
    “sandwiches downtown los angeles,” taking note to not
    abbreviate Los Angeles to “LA” and of course, leave
    out the parentheses (“). It will bring up some 2.4
    million+ search results. Check out where “Nazos.net”
    is ranked. It’s on the FIRST FRONT PAGE [ranked #5]!
    Again, Nazos.net’s high web presence was achieved by
    proper web design and placement of relevant metatags
    according to Google’s publication guidelines.

    Good luck!

  4. MR P says:

    I have a Google page rank of 1 on a few of my blogs just by having good key words in my URL & using other good keywords within the contents of my blogs pages. I have never paid a penny for SEO optimization,

    Visit one of my blogs here to get a idea of what will gain you more traffic:

    http://rapidshare-premium-account-free.blogspot.com

  5. GymSkinZ Triathlon says:

    I would suggest using PPC as a way to quickly TEST what keywords are being searched on and are actually bringing traffic to your site and CONVERTING. You absolutely need to track every single one of your keywords using something like affiliate radar http://www.affiliateradar.com/index.php?arid=263

    Anyone that says you can “buy your way” to the top of the search engine isn’t giving you the full story since you can do it rather easily with proper LSI optimization and article marketing. It’s all about relevancy for the new search engine landscape. If you haven’t read up on LSI (Latent Semantic Indexing), you better start now.

    I do a ton of PPC stuff for lead generation and CPA offers, and I do SEO at the same time using the data I gather while doing PPC.

    On another note, have any of you heard of Pay-Per-Play Audio? Supposedly the advertisers backing this system are promoting this as the “new PPC” of the future where you are guaranteed to convert and earn revenue from 100% of your traffic.

    http://www.nettrafficdeconstructed.com/ppp

    Comments?