SEO: how does a search engine scan a page and what do they give most weight to minus the incoming links?

Question by : SEO: how does a search engine scan a page and what do they give most weight to minus the incoming links?
what aspects of a page get most weighting? in what sequence are they looked at?

Best answer:

Answer by Danny Grey
Hi there
Search engines look for the keyword in no particular order in :

Title
Header 1tag
Header 2 tag
Header 3 Tag
Domain, (not a must but it helps)
Description
Keyword density should not be more than 5% – between 2%-4% is better
Alt tags to images
no follow attributes to external links. (rel=”nofollow”)
Internal links to other pages on your site.
Original content.

Have all those set up and you are good to go.

What do you think? Answer below!


4 Responses to “SEO: how does a search engine scan a page and what do they give most weight to minus the incoming links?”

  1. Maurizio Cibelli says:

    if you are interested in scanning your page automatically to detect what part of the page are not so search friendly you can try http://www.admego.com. it provides free advertising and marketing tools including a SEO “page scanner”

  2. Kim Cunnings says:

    1. You can see how search engines view your website by using Google Webmaster Tools feature called “Fetch as Googlebot”, note that your site needs to be verified by Google first.

    2. You can get search engine view of any webpage by launching WebSite Auditor and going to Webpages-Reports-Search Engine View Report

    3. Things that are important in onpage SEO:

    - Unique, relevant, quality content – ever more important now after Google’s Panda update.
    - Ensuring your keyword is in the first 50 words of your main content
    - Focus on keyword density of no more than 3-4% – if it’s more search engines may think you are overzealous with keyword usage. You can compare your density with best ranked sites in your niche to find the accepted keyword density for your site.
    - Work on title tags carefully
    - Make sure your anchor text is optimized with keywords.
    - Use H1 tags – they are one of the first things that search engines see to determine what the page is about

  3. Donna says:

    Search engines use specialized computer programs called spiders or bots to find and read pages on the web. They read like most Westerners read, top down, left to right.

    The criteria that get the most weight when it comes to ranking websites varies from search engine to search engine. Google commands roughly 65% of the search market. It’s top 5 ranking criteria are widely believed to be, in order of importance: (1) keyword use in the title tag; (2) the quantity and quality of inbound links; (3) keyword and natural language use in inbound link text; (4) keyword and natural language use in the machine-readable text content on the page; and (5) the registration date of the domain.

  4. Alan Woodgate says:

    You can install Webmaster Tools and use “Fetch as Googlebot” to see how they scan your page.