Q&A: Will anyone explain to me what conversion rate optimization is?

Question by Ajeva: Will anyone explain to me what conversion rate optimization is?
I’ve been dabbling in the arts of social media and search engine optimization when I encountered the word: Conversion Rate Optimization. Can anyone explain to me in layman’s terms? I’d be glad for any nice sources you can site, thanks.

Best answer:

Answer by Tony
The conversion rate of a web page is how well it converts visitors into taking some form of action whether that is making a purchase or signing up for a report or subscription. If 100 visitors land on a sales page and 1 visitor makes a purchase the page has a conversion rate of 1%.

Conversion rate optimization is the process of improving a web page to improve the conversion rate. The better the conversion rate the less visitor traffic you need to get the same result (sale). The process involves making changes to a web page and testing and tracking those changes through the use of split testing.

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