Q&A: What should I be going after in organic Seo based on my DMOZ?

Question by ok: What should I be going after in organic Seo based on my DMOZ?
Should I be ranking for “Insurance South NJ” vs. “Insurance New Jersey”?

Example DMOZ description:

“Independent insurance agency serving South NJ with a selection of personal and commercial insurance products. Allows online policy change requests.”

Best answer:

Answer by quartz_mountain
Don’t let your DMOZ listing determine what keywords you target. Instead, consider the amount of search traffic each keyword might bring.

In your example, Overture’s keyword suggestion tool shows the following search volume (in the last 30 days) for the keywords you listed (and some alternatives):

Insurance South NJ – zero searches
New Jersey Insurance – 938 searches
new jersey manufacturer insurance – 742 searches
new jersey health insurance – 722 searches
new jersey car insurance – 5499 searches

As you can see, it would be a waste of time to focus on “Insurance South NJ” since it’s getting little or no search volume. “New Jersey Insurance” would be a far better choice, although if you find a similar term that’s even more specific that might be worthwhile as well.

Don’t overlook more specific geographical terms, such as city names within New Jersey. These may have less search volume, but they should be easier to rank for.

Know better? Leave your own answer in the comments!


3 Responses to “Q&A: What should I be going after in organic Seo based on my DMOZ?”

  1. Keith S says:

    I hate to be the bearer of bad news…but, you need to treat DMOZ just like any other directory. The description is not important in DMOZ (or any directory), the anchor text (or the keyphrases used in the hyperlink) are. These anchor text thats used with conducting link building campaigns is an important factor when ranking high in the search engines.

    Back to DMOZ, if any SEO Consultant has kept up with DMOZ they know the editors have been down for a long time. It wasn’t unti recently they brought the service back online and editors were actually approving, or denying, listings again.

    How bad is DMOZ? Simply type in “corrupt DMOZ” in Google and enjoy some reading. You’ll quickly see you may need a deep pocket to get listed now a days.

    Keith

    On Top Results, Inc.
    http://www.ontopresults.com

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  3. SEO Expert says:

    DMOZ is just one directory, and certainly shouldn’t be the deciding factor in what terms are most valuable to your business. Analyzing the current search trends using a tool like Google’s Keyword Tool https://adwords.google.com/select/KeywordToolExternal can help you figure out which terms that are most relevant to your business get a significant amount of search traffic. We always recommend targeting most aggressively the terms that have a high relative amount of monthly traffic, but have a low amount of targeting by your competition. The Keyword Tool will show you both things.

    Armed with that list of terms, you can then go into the search engines and one by one try them out. The terms that return a lot of irrelevant sites, or more “generic” sites are the ones that you will have the best chances of ranking for organically if you take some serious measures to boost your website’s content and inbound links. Pay per click advertising is another approach entirely with a different set of priorities when it comes to targeting specific key phrases.

    In the end, what you really need is a professional marketing consultation to help you sort out exactly what your company’s goals are, and what marketing strategies are going to be the most likely to achieve them after implementation. Our site http://bigserp.com contains more information about setting things up yourself if that’s what you really want to do.