Q&A: Is it true that search engines don’t like search optimization strategies?

Question by Ray Alexander: Is it true that search engines don’t like search optimization strategies?

Best answer:

Answer by Josefina Johnson
Some SEO firms use black hat techniques that search engines object to, such as hiding content. Search engines do welcome optimized content that is relevant and provides value to the user.

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One Response to “Q&A: Is it true that search engines don’t like search optimization strategies?”

  1. Mike says:

    It’s true that they don’t like dishonest – or as SEOs call them, black hat – strategies, but they search engine developers absolutely encourage structuring sites properly, optimizing content and obtaining legitimate inbound links. Black hat tactics will work for a little while, but eventually Google will catch you and your site’s rankings will likely plummet. Doing it the honest way is a lot harder, but the benefits are a lot more obvious too.