Q&A: How does SEO work? Please explain in layman’s terms.?

by tm-md

Question by Patrick: How does SEO work? Please explain in layman’s terms.?
I understand the definition, but I need an explanation that young children can understand for one of my groups. Can someone help me out with a good metaphor?

Best answer:

Answer by Scott Halverson
WOW that’s a huge question. Many of adults working in the industry don’t know how it works.
For kids it is simple”very simple” the engine or algorithms that the search engines use to evaluate a website as to it’s relevant content and were or if it gets placed in the s.e.r.p.s.

Give your answer to this question below!

5 Responses to “Q&A: How does SEO work? Please explain in layman’s terms.?”

  1. Right Click says:

    The following is taken from the page ‘SEO Explained’ on my company website and should answer your question:

    For those of you new to promoting websites on the internet, SEO stands for search engine optimisation. SEO is the act of optimising a website so that the search engines know where to index or place the site correctly in their search results pages.

    The job of a search engine like Google, Yahoo, or Bing is to serve up the most relevant results to any given search. In order to do that it crawls and reads the pages of every website that it’s aware of on the Internet, and indexes it based on what it sees. Proper SEO helps search engine’s do their job.

    There are several aspects to good SEO. There are on-site and off-site factors that must be taken into consideration. On-site factors are things such as the title of the site (URL), page titles, internal links (links within the site itself), use of H1, H2, H3 tags, the bolding of important words, Alt tags on image, etc..

    It’s a great idea to incorporate all of your on-site factors when the website is being built. That way you’ll have a good base to build on. A good website designer will include all the things that the search engines are looking for, as the site is designed and developed, but it is also possible to take an existing site and add any SEO factors that are missing.

    Off-site factors include things such as links to your site from other sites (the higher the authority the better), anchor tags from other sites (the words that link to your site from other sites), links from video sites, topical relationship of sites that link to yours, etc. Off-site factors are also links to your site or blog from other blogs or comments on other blogs.

    Off-site factors can come from other site owners linking to your site because they think the content would be of interest to their readers. It can also be self-generated by creating your own off site content like extra off-site blogs.

    On-site factors used to be the most important factors on a website.This is quickly because there are more and more websites competing for the first pages of the search engines. On-site factors are still very important to getting indexed correctly; especially for local or low competition keywords. But now it seems they remain merely an important core of a good website.

    With competition for the first 10 spots on Google getting stiffer and stiffer off-site factors have become more and more important. As a matter of fact it’s impossible to compete in today’s world at a national or global level without making sure that all of your off-site factors are being updated and added to on a regular basis.

  2. Carol says:

    Hi Patrick,

    There are two types of Search Engine Optimisation

    On Page and Off Page.

    There are certain things you have to do on your website to optimise it and these include having your keywords in the site’s URL. For example if your website was about paintingpinkelephants then your website URL should be http://www.paintingpinkelephants.com, or .net or .org.

    Then those keywords should also be in the page title and it the meta tags. You should also have what is known as an XML sitemap for your site. Then you should provide unique and relevant content.

    If you do the above it makes it easier for the search engines to find and rank.

    That is known as on-page and when it is done once then it is done and accounts for about 20% of page ranking.

    The remaining 80% is all about being popular with other sites. If the search engines see many links going back to your site then they deem it as popular and move it up the rankings. These are known as back links and that is SEO in a nutshell

    That will make

  3. Andrea Castagnoli says:

    people still just don’t understand SEO or the benefits it can bring. … you have to spend your free time with children with seo. they can raise up in a few days>

  4. Ker Communications says:

    I’ll try to make it simple:
    Search engine optimization is the art/science of constructing a website in such a way that the information is easily accessed and indexed by search engines, and the content (text, mostly) is also written in such a way that a user searching for certain words or phrases will be more likely to find your site in the search results pages.

  5. greyholme says:

    Imagine a library filled with billions of books. There is no way you can browse through the selection so you decide to ask the librarian to bring you a great Sci-Fi book about aliens to read.

    The librarian (Google) isn’t able to personally review every book (web page) in the library so she uses a certain set of rules to narrow down the selection (Google’s algorithm)

    First she narrows down her search to the Sci-Fi section of the library. This is like Google returning all the pages that match your search query.

    The next step is to look at the book titles to make sure they seem related. If the title includes “aliens” or “Sci-Fi” its a more likely the person will be happy with the book.

    The final step is too look at how many people in the past checked out the book. The more people that check out a book the more popular the book. This is similar to how Google looks at the number of links to a web page. The librarian then returns to the counter with a stack of books organized with the most popular books on the top. (Search results)

    So how does this relate to SEO? SEO is understanding what rules the librarian uses to find the best books. Once you understand these rules, you make sure your book has as many in place so the librarian offers your book more often to people.