Is there any law, CAN-SPAM or other, that forbids any method of finding email addresses for marketing?

Question by Apocalypse Cow: Is there any law, CAN-SPAM or other, that forbids any method of finding email addresses for marketing?
As long as your email follows the rules – include an opt-out, clearly identify as an ad, include real address, etc. – does it matter if you, for example, use a search engine to find potential customers’ email addresses?

Having them opt-in is considered “best practice” but not legally required, correct?
Oh, I forgot – I’m looking for facts, not opinions. So please include a link with your answer.
FYI, I did google it. And found plenty of general info and nothing that definitively answers the question. So I’m asking here.

Best answer:

Answer by S S
Maybe if you tried not to get it known but i bet thats half the click here if you have read and accept the terms and conditions so we probably somehow wave that right

Give your answer to this question below!


2 Responses to “Is there any law, CAN-SPAM or other, that forbids any method of finding email addresses for marketing?”

  1. Erik says:

    You can’t spam people under any circumstances, which means getting emails they didn’t ask for.

    Opt-in is required, but double opt-in is not (when they confirm subscription after an initial opt-in)

    If you are planning to scrape emails from a search engine, you’ll be using some cheesy email client to send emails, which will most likely all get blocked by spam filters anyway.

    I suggest coming up with a more legitimate marketing strategy.

    ******************************
    “So please include a link with your answer. ”

    You seem like a big boy. Google it yourself.

  2. Al says:

    Correct! CAN-SPAM act does not talk about the opt-in requirement. However if you are identifying your message as an “ad”, you can legally spam people. But the biggest problem is that if the recipients decide not to unsubscribe and hit the spam button instead, their ISPs will “ban” you from sending further email to them and that means any subscriber at that ISP. They will use your IP address, domain name, message body etc. to identify your messages. If your product name is in the message body or your domain name, you can say goodbye to email marketing for good.