Question by : I have extensive PPC Advertising knowledge.How can I find people looking for help setting up their campaigns?
I have experience with Yahoo! Search Marketing, Google Adwords, MSN AdCenter and many 2nd Tier Engines. I’d like to start consulting but don’t know where to begin. What do I charge for my services?

Best answer:

Answer by Marylin Pereria
There’s what I do. It works great

To get customers :

- build a web site presenting your services (no rates on the site)
- use your knowledge to market yourself (invest in some PPC)

Build your rates as follow:

Spend 10% of your income in PPC
I know I’ll get 1 new customer every 50$ I spend in PPC.
So I charge 500$ for one report (8-10 hours of work).

In the package:

- adWords (or other) account setup (Google is paying 100$ for a new activation – it’s a 100$ Bonus !)
- keywords buying strategy for 2 months (1 out of 3 client comes back for more help after 2 months)
- ads creation
- Quick step-by-step course on the phone with the client
- Free (!) 30 minutes telephone support in the next 2 months.

NEVER CHARGE LESS THAN 50$ / HOUR – Your services are high-valuated these days, because PPC is THE thing in Web Marketing right now, and SMEs are in the bandwagon. They need help, because they’ll save a lot of money by hiring you.

I’m sometimes so buzy I can charge up to 200$ /hour.

What do you think? Answer below!