I have extensive PPC Advertising knowledge.How can I find people looking for help setting up their campaigns?

Question by Lexivore13: I have extensive PPC Advertising knowledge.How can I find people looking for help setting up their campaigns?
I have experience with Yahoo! Search Marketing, Google Adwords, MSN AdCenter and many 2nd Tier Engines. I’d like to start consulting but don’t know where to begin. What do I charge for my services?

Best answer:

Answer by imisidro
There are many companies/web businesses offering PPC consultancy and support. Search engine optimization companies often include this service. I suggest you check out their websites and study their offerings.

Bruceclay.com http://www.bruceclay.com/web_ppctoolset.htm charges $ 14 per keyword per month (even if your spend is thousands of dollars) with a $ 1750 per month minimum.

Portent Interactive http://www.portentinteractive.com/services_ppc.htm charges a fixed monthly PPC management fee, on a sliding scale based on the amount you’re spending on click charges. So if you spend $ 500-1000/month, for example, you’d pay Portent $ 500/month.

Other firms charge a percentage based on total click charges. That means you pay for clicks whether they bring you business or not – and anyone can generate traffic.

As for getting customers, then I suppose one way would be to use what you say as your extensive knowledge in PPC in getting customers for your business.

What do you think? Answer below!


3 Responses to “I have extensive PPC Advertising knowledge.How can I find people looking for help setting up their campaigns?”

  1. carlos says:

    There’s what I do. It works great

    To get customers :

    - build a web site presenting your services (no rates on the site)
    - use your knowledge to market yourself (invest in some PPC)

    Build your rates as follow:

    Spend 10% of your income in PPC
    I know I’ll get 1 new customer every 50$ I spend in PPC.
    So I charge 500$ for one report (8-10 hours of work).

    In the package:

    - adWords (or other) account setup (Google is paying 100$ for a new activation – it’s a 100$ Bonus !)
    - keywords buying strategy for 2 months (1 out of 3 client comes back for more help after 2 months)
    - ads creation
    - Quick step-by-step course on the phone with the client
    - Free (!) 30 minutes telephone support in the next 2 months.

    NEVER CHARGE LESS THAN 50$ / HOUR – Your services are high-valuated these days, because PPC is THE thing in Web Marketing right now, and SMEs are in the bandwagon. They need help, because they’ll save a lot of money by hiring you.

    I’m sometimes so buzy I can charge up to 200$ /hour.

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