How web site load time play the virtual role in seo?

Question by Varun: How web site load time play the virtual role in seo?
how Google or other search engine measure load time of site? how play the virtual role in seo and what should be proper page load time?

Best answer:

Answer by Jake
I just heard the report of a study, I don’t recall all of the details, but improving load time from 5 seconds to 1 second would lower the bounce rate considerably and increase conversion by 20%.

Data from the search engine side is generally not available, but chances are spiders will index fewer pages on larger sites, some penalty is accessed for slow loading sites, traffic statistics obtained from 3rd parties will be lower for a slow site.

Add your own answer in the comments!


9 Responses to “How web site load time play the virtual role in seo?”

  1. Mark Smith says:

    Website load time plays important factor in SEO point of view. Few web master make Flash page to attract visitors but actually it took lots of time to open and that’s why it is not search engine friendly. Less the load time good to attract visitors.

  2. Natalie says:

    1. Web design impact on SEO is great and Google and other search engine are always prefer good and attractive design of website. A good design helps crawler to crawl easily. We can say that a good design is that where crwaler can easily crawl every page of the site.

    2. Avoid using a larger image than you need just because you can set the width and height attributes of elements in HTML.

    3. The task of compressing your website content can have a huge impact on reducing load times. When using HTTP compression, all of your web page data is sent in a single smaller file instead of a request that is full of many different files

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  4. Stone Martin says:

    Hi,
    It play an important role in SEO, if the load time is high then their is also a higher Bounce rate. To reduce the Bounce rate we should take care of the load time of the web page.

  5. Kausik says:

    It plays a huge role in SERPS towadays. Infact it’s one of the important factors while determining page factors. With increasing speed of internet available through smartphones and pc, people wants faster results. If you are site is slow, then be sure that you are loosing lots of visitors.

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