Does this book marketing plan need improvement or does it sound good?

Question by : Does this book marketing plan need improvement or does it sound good?
My novel is aimed at readers ages eleven through seventeen years old; although I’m predicting it will be most attracted to the younger side at ages eleven to thirteen since the protagonist is twelve to thirteen years old. The readers between the ages of fourteen and seventeen might buy the book if they can easily relate to the protagonist and her life as well as the readers at ages eleven and thirteen could. What is unique about my book is that it may be about a protagonist a little young for a young adult audience, but a lot of the content is intense and emotional, which is very common in young adult stories. I’m also predicting that most of my readers will be girls.
I saw on the internet that there are a lot of new fantasy books by popular authors such as Steven Erikson. However, the audience of his books is not middle school and high school age girls. A fantasy book aimed at the same audience as mine is Princess of the Midnight Ball by Jessica Day George, another popular author. Therefore, I can tell that the fantasy book competition is tough.
My goal is to sell at least two-hundred copies in the first year. I have many ideas for marketing and promoting my book. One is to put up promoting videos on Youtube, Blogspot, and other websites that will help promote my book. The second is to create a website for me as well as my book and add it to search engines such as Yahoo and Google as well as my book. The third is to arrange online, newspaper, and radio interviews. The fourth is to create blogs about my book and perhaps comment on other people’s blogs if they are based on their books. Another plan is to have other people I know read my book and post reviews online. The final plan is to write a press release and distribute it.
There are a few ways I will reach my target audience. One is to hold a book signing in my community at a small library or independent bookstore. My plan is to put up flyers around my community that contain my book cover and the information about the signings. Another idea is to do a talk and discussion at my local library. The final idea is to start a book club where I would meet with readers monthly, and discuss my book; maybe turn it into a podcast.

Best answer:

Answer by Iain Johnstone
These are very well thought out plan I would suggest you do a little more research into how Marketing a product online works. You have the basics but I think you may end up making more work for yourself. I would also suggest if you plan to use blog’s YouTube,
Your own website and other Marketing ideas you need to decide on what name you plan on using for promotion.
This may sound a little silly but for online marketing this is very important to have a clear idea on your branding. Be it your name (pen name or real) or your book title. This should be used in the title of everything you do online from your website’s domain name (e.g. www.Yourbook-title.com) to your blog as well as for any accounts you create on youtube or other online marketing sites.
As for your offline marketing it sounds like you will have a busy time a head of you but it seems very well thought out. I would suggest that you setup all your book signings and public talks well in advance. These things can take time.

My online business is designed to help people learn to market online. Tailoring the training to the individuals needs. (be it budget, time or knowledge). I’ve added my website to the Source box But I wouldn’t buy anything from there, as your needs are somewhat more specified. Please feel free to contact me through my website (contact us link on each page) to discuss possible options for your online marketing.

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2 Responses to “Does this book marketing plan need improvement or does it sound good?”

  1. T. Nielsen hayden says:

    It won’t work. It all sounds very credible and energetic, but it won’t work. I’m sorry. I know this isn’t the answer you want. I wish I could give you a different one.

    How do I know? I’ve been working in publishing for decades. I’ve been helping teach workshops for aspiring writers since 1998. And since the early 90s, I’ve been associated with an informal group of industry professionals who publicize scams aimed at newbie writers. So yeah, I do know what I’m talking about.

    Ever notice how many of the “authorities” on self-publishing and self-promotion have written books about how to publish and promote your own books, which they’ll happily sell you? That’s an old piece of flimflam: selling insider information on how to do something lucrative or desirable — work at home, get out of paying taxes, make big bucks on foreclosed real estate, become a successful self-published author. By the time you figure out that their advice doesn’t work, they’re out of reach, and you’ve lost all the time and money you put into trying to make it work.

    There are “recognized authorities” out there selling books about how you can make your book an infallible bestseller, when they’ve never been published anywhere but at Xlibris. It’s a weird world. And don’t even get me started on the companies that offer to “help you get published.” They’re not your friends, to put it mildly. The only honest ones are Booklocker and Lulu.com, which promise to manufacture bound copies of your books, and leave it at that.

    Your average self-promoting self-published author sells between 70 and 75 copies total. Most of them put out an unreasonable amount of effort just to sell that many. It’s quite common for them to wind up spending several times as much money as they make. An even sadder statistic is that a year or two or three down the road, most of them have given up writing.

    Let’s test your marketing plan: How often have you bought books by people you’ve never heard of because they put up a video on YouTube, started a website or blog, sent out press releases, posted flyers, had their friends post reviews on Amazon, or held a book signing at your local library or mall? How many books have your friends or relatives bought that way? I’m betting the answer is “none.” If neither you nor anyone you know buys books on that basis, why should you think other people are going to buy yours?

    Self-published books don’t get reviewed by real publications, and their authors don’t get interviewed by the commercial media. No one comes to their book signings or discussions, or listens to their podcasts. If you live in a small town, your small-town newspaper will run a story headlined “local person publishes book,” but they’ll do it in the same spirit in which they’d run a story headlined “local person builds model of White House out of popsicle sticks.” As for having your friends post reviews, readers can spot those a lot more readily than you imagine. They get plenty of practice, since most self-promoting writers try it.

    What you should do instead: Keep writing. Send your books out to conventional publishing houses. While you’re waiting for them to come back, write some more. The only way you can ever get anywhere as a writer is to write books people want to buy and read. If you can do that, you don’t have to self-publish and self-promote, because paying publishers will come knocking at your door. If you can’t do that, no scheme in the world is going to make you a success, because you can’t force people to read books they don’t want.

    You don’t have to take my word on it. Go to this forum, post the same thing you posted here, and see what they say. Don’t worry — they’re nice people, and they know their stuff. http://absolutewrite.com/forums/forumdisplay.php?f=22

    Here’s a semi-FAQ one of them has written. I particularly recommend message #45. http://absolutewrite.com/forums/showthread.php?t=58205

    I wish you the best of luck. Please take care of yourself.

  2. Elora702 says:

    great toon, but not perhaps close to the long term truth. for several years any further issues will vary very little by little and then it’ll end up being not easy to think the particular fully unpredicted method they’re planning to move.