develop your own e-commerce site or buy CMS if you already have a good SEO work, but you need to migrate?

SEO
by tm-md

Question by : develop your own e-commerce site or buy CMS if you already have a good SEO work, but you need to migrate?
We are an e-commerce company that already get a good position in search engines using properly SEO strategies, but now we have to migrate our site to a new one… and we have different options: buy a CMS solution and try to adapt our site requirements to it and keep our SEO goals, or seek for a develop company to build our own site architecture. The main think that made us to fell afraid is our SEO advance, we don’t want to lose it.

Best answer:

Answer by Rob
here is the short and long of this . what you want is to keep all you link juice you already have and just migrate over. depending if you are just moving servers or what ever. then the bast way would be to use a 301 redirect to keep you link and page rank juice just changing domains/ websites….it will keep the engines happy for a time. make sure you have a full and complete migration and all of your htaccess files are updated to reflect the change.

once in you new home do and aggressive new campaign (social 2.0, Articles, PPC) for the new site an solidify your new domains and servers will new traffic and the old site traffic will eventually fade but not die because of the new rankings for the new site……on a side note …depending on the size of the company and the load on your site when in operation you would most certainly want dedicated servers and several ip’s addresses just to make sure you have 100% up time.

Rob

http://robsrecon.wordpress.com

What do you think? Answer below!


2 Responses to “develop your own e-commerce site or buy CMS if you already have a good SEO work, but you need to migrate?”

  1. eva goyena says:

    Better get a CMS that is a Software as a Service (SaaS) rather than have it structured from scratch. It will save you more $ $ $ because it is subscription based –therefore no license fees and hardware costs. As to your concern on SEO matters, afraid that you may lose ranking after migration I suggest you get a CMS that is seo-friendly, and which has a ready support to assist you with seo procedures on migration –things like redirects and stuff. Hope this helps.

  2. alen says:

    I think Eva has already answered your question, and Rob has given you some tips on how to go about it when migrating. To complete the strategy, I would like to supplement their advice by giving you list (and tips in choosing) seo-friendly cms:
    1) http://www.seomoz.org/blog/choosing-the-right-cms-platform-for-your-website-from-an-seo-perspective
    2) http://www.blocksglobal.com/seo-friendly-cms (closed source)
    3) Magento (open source)
    4) Concrete5 (open source)